Brand Guidelines
Brand Guidelines That Keep Everything Consistent
We create clear, easy-to-follow brand guidelines that show your team, partners and freelancers exactly how to use your logo, colours, fonts and tone of voice, so your brand looks the same everywhere.
brands
Keep your brand consistent everywhere
Guidelines turn your brand into clear rules anyone can follow.
Whether it is your team, an agency or a printer, everyone knows exactly how to use your logo, colours, fonts and tone of voice, so your brand never looks different from one place to the next.
- Clear dos and don'ts
- Colour and font specifications
- Tone of voice guidance
- Real-world examples
What's included in Brand Guidelines
Everything we handle for you, so you get results without the extra work.
Brand Guideline Document
A clear, designed guide that explains how to use every part of your brand.
Logo Usage Rules
Clear space, minimum sizes, placements and the dos and don'ts of your logo.
Colour Specifications
HEX, RGB and CMYK values with guidance on how to use each colour.
Typography Rules
Fonts, sizes and hierarchy for headings, body text and digital use.
Imagery Guidelines
The photo and graphic style that fits your brand.
Tone of Voice
How your brand speaks, with example phrases and words to avoid.
How it works
A simple, clear process from first call to final results.
Audit
We review your existing brand assets and where they are used.
Define
We set clear rules for every part of your visual and verbal identity.
Design
We lay out the guidelines in a clean, easy-to-read document.
Hand over
You receive the guide plus a short walkthrough for your team.
One brand, every channel
Guidelines save time, prevent mistakes and keep your brand looking professional no matter who creates the content.
Everyone uses your brand the same way.
Designers and writers know the rules from day one.
No more stretched logos or off-brand colours.
New team members and agencies get up to speed quickly.
Questions, answered
Quick answers about our Brand Guidelines service.
Talk to our team and get a clear answer, with no obligation.
Contact usWho are brand guidelines for?
Anyone who creates content for your business, including staff, designers, agencies, printers and freelancers.
Can you create guidelines for an existing brand?
Yes. We document and tidy up your current brand so it can be used consistently.
What format will I receive?
A designed PDF guide, and an online version if you need one.
Do guidelines include tone of voice?
Yes. We cover how your brand writes and speaks, not just how it looks.
More in Branding & Strategy
Related services that work well together, all handled by one team.
Keep your brand consistent with clear guidelines
Tell us about your goals and we will share a clear plan on a free call.